Ranbir, Alia, SRK endorse a commercial.On the occasion of Ranbir Kapoor's birthday, a well-known steel brand, endorsed by the Bollywood power couple Alia Bhatt and Ranbir Kapoor, released a new commercial featuring an unexpected addition – Shah Rukh Khan. Notably, the ad's background score appears to draw inspiration from Shah Rukh Khan recent action thriller blockbuster, 'Jawan.'
In this latest commercial for the popular steel brand, the trio is introduced with a track reminiscent of the 'Jawan' theme, originally composed by Anirudh Ravichander and performed by Grammy Award-nominated rapper Rajakumari.The catchy tune in the ad goes, “RK ka hai wonder, Alia hai showstopper, Rungta Steels ka King Khan hai just like thunder.”
All three stars appear together, dressed in matching black outfits, holding the brand's steel rods and enthusiastically reciting the brand's tagline in unison.Interestingly, the steel brand's official Instagram caption reads, “Picture abhi baki hai” (The film isn't over yet), hinting at the possibility of a longer version of the ad in the works. This popular line is borrowed from Shah Rukh's 2007 reincarnation saga, 'Om Shanti Om,' directed by Farah Khan.
While these three Bollywood giants have previously shared screen space with each other individually, they have never united for a film project. Ranbir and Alia starred opposite each other in Ayan Mukerji's successful supernatural film 'Brahmastra Part One: Shiva' last year. Alia previously acted alongside Shah Rukh in Gauri Shinde's 2016 coming-of-age film, 'Dear Zindagi,' and Shah Rukh had a cameo with Ranbir in Karan Johar's 2016 romantic film, 'Ae Dil Hai Mushkil.' Notably, Shah Rukh also made an extended cameo in 'Brahmastra' but did not share screen time with Alia or Ranbir.As for their upcoming projects, Shah Rukh Khan is set to appear in 'Dunki,' Alia has announced 'Jigra' as her next project, and Ranbir Kapoor will headline 'Animal,' whose teaser was released earlier today to coincide with his birthday celebrations.