Allu Aravind Cashing In Corona Outbreak

In a precautionary measure to check spread of coronavirus, the Telangana government ordered closure of all educational institutions and banned public gatherings till March 31. The government also announced closure of cinema halls, pubs, bars, clubs, gyms, swimming pools, museums, zoo parks, indoor and outdoor stadiums.

The closure of theaters however will have massive impact on Tollywood. Many films got postponed and this will also affect the films scheduled for release in April and May.

Meanwhile, mega producer Allu Aravind is cashing on the current situation. Many recent releases are now available in Aha App. Films like Khaidi, Arjun Suravaram, Pressure Cooker, Choosi Choodangaane, Savaari etc. are now streaming in the app which will be launched officially for Ugadi.

Given theaters are closed for more than couple of weeks, people will prefer watching movies on streaming portals. Thus, Allu Aravind has intensified promotions of Aha.

Soon, Allu Arjun will start endorsing the OTT platform.