Kamal Hasan is a brand and distributors would run behind him to bag the rights of any of his films. This is the usual notion one would have. But, cinema industry forever offers something new and shocking. 'Vishwaroopam' is one the most excited movies in Indian film industry. When Kaml himself handled the production, direction and hero characters, nothing less than sky high would be the hype and expectations. That is why Kamal Hasan is heard to have demanded 100 Crores as the price for distribution rights of Hindi, Telugu and Tamil versions.
When breachig the 100 Crores mark was doubted, he gambled to get in talks with TV channel managements to have a direct release of 'Vishwaroopam' in TVs. This could obviously affect the business of theater and distributors. Having known about this gamble of Kamal, theater associations and distributors in Tamil Nadu have warned him about banning of 'Vishwaroopam' if such plans are not stopped.