Why no first day records for 'Dammu'?

Amidst sky high expectations, Young Tiger NTR's 'Dammu' was released in all time high number of theaters in A.P. Naturally, everybody would have expected that the movie would break first day share records of previous movie, 'Rachcha'.  However, it was not happened. But why? 

* In East Godavari District, 'Dammu' was released in 36 centers. Earlier, 'Rachcha' was released in 35 centers in this district. Obviously, 'Dammu' had to break the first day collections of 'Rachcha'. However, due to the effect of mixed talk, 10% to 20% collections were reduced in first shows and second shows of the movie. Finally, the movie ended up with Rs.62 lakhs share in this area where as 'Rachcha' collected Rs.66 lakhs here. 

* Same is the case with other areas as well. In Vijayawada city, due to the effect of Bundh, the movie missed the collections of about Rs.10 lakhs. Or else, it would have broken the first day collections of 'Rachcha' in Krishna district. Many of the NTR's fans are furious over TDP in this issue.