Maverick film maker Sekhar Kammula is apparently in hiding working hard to make his next product ‘Life Is Beautiful’ ready for release by February of next year. Sekhar is however known for taking good and healthy gaps between any of his two films. Next to ‘Leader,’ this ‘Life Is Beautiful’ made entirely with new star cast has become the buzz subject everywhere in trade circles. In fact, none knows the correct update on status of this flick but exciting business enquiries are already vogue in market.
‘Especially, it’s the overseas exhibitors and distributors showing enormous interest on release date and the range of business ‘Life Is Beautiful’ can make. On par with SS Rajamouli and Mahesh Babu, this name of Sekhar Kammula sells quite easily. The big advantage is Sekhar’s movies are made on simple subjects and low budgets with peculiar flavor that attract urban audience. ‘Life Is Beautiful’ will be one film to look after in next two months,’ said a trade analyst observing the trend of Sekhar and current business scenario in Tollywood.