Delhi High Court Protects Kriti Sanon Personality Rights Against AI Misuse
The Delhi High Court has granted interim protection to Bollywood actress Kriti Sanon against the misuse of her personality rights. The court has restrained several unknown individuals from creating or sharing AI generated images, videos and audio that misuse her identity, including morphed and sexually explicit content.
Justice Purushaindra Kumar Kaurav passed the order on October 29 while hearing Kriti Sanon's lawsuit over the alleged violation of her privacy and publicity rights. The court directed online platforms to remove the objectionable material, observing that such content misuses the commercial value of her identity and also affects her dignity.
Kriti's legal team told the court that several people were using her name, photographs, voice and likeness without permission. The alleged misuse included fake appearance bookings, merchandise sales, AI chatbots, synthetic voice models and pornographic deepfakes. Some accounts on YouTube, Facebook, X and Pinterest were also reportedly sharing morphed and AI generated images of the actress.
The court also stopped an online seller from selling merchandise using Kriti's identity and personal photographs. However, the order does not restrict genuine news reports, reviews, criticism, satire, parody or fan expressions. Several celebrities, including Aishwarya Rai Bachchan, Salman Khan, Abhishek Bachchan, Kangana Ranaut and Pawan Kalyan, have previously approached the Delhi High Court for similar personality rights protection.
- Veda
