Why Tollywood beauties knocking at Kollywood
Tollywood beauties gunning for Kollywood. Sreeleela known for her exceptional dancing skills and cute looks, is now concentrating on Kollywood. She is set to play a key role in Rajinikanth's Dharman directed by Ashwath Marimuthu.
A producer says “If the deal materializes, it will be a huge opportunity for Sreeleela to strengthen her presence in Tamil cinema.”
The producer adds, “After facing mixed fortunes in Telugu, actresses like Pooja Hegde, Krithi Shetty and Vaishnavi Chaitanya have also shifted their focus to Kollywood.” He continued, “While the remuneration may be lower, Tamil cinema offers them a chance to revive their careers, reach a wider audience and work with some of the biggest stars.”
The producer shares, “Top Telugu actresses like Sreeleela and Pooja Hegde can command close to Rs 2.5 crore per film in Tollywood. In Tamil cinema, however, they often have to settle for less than Rs 1.5 crore because production houses there are generally more budget-conscious.”
Producer Vishnu Induri says, “I don’t think actresses are moving because they lack opportunities in Telugu.” He continues, “Many of them have time in their schedules and are simply looking to expand their brand across multiple industries. There’s nothing wrong with that. Today’s actors cannot afford to remain confined to a single language.”
He says, “Young actresses need to establish themselves in multiple markets if they want longevity. Telugu cinema has gained nationwide recognition and actresses who make a mark here naturally attract offers from Tamil and Hindi filmmakers. This is a positive phase where they can build a pan-Indian identity.”
Vishnu adds . “These actresses bring glamour, acting ability and strong screen presence. Tamil filmmakers are naturally interested in casting them opposite the new generation of stars. Expanding into Kollywood is not about leaving Tollywood behind, it's about creating more opportunities and building a bigger career.”
He continues, “Top Telugu actresses like Sreeleela can command close to Rs 2.5 crore per film in Tollywood.”
- Pramod Nandivada
