Why Chiranjeevi references are there in Raj and DK projects

Raj and DK made a sensation with The Family Man webseries and it is known that many of Raj and DK projects have references to Chiranjeevi.
Raj says "We have used Chiranjeevi garu's songs in projects like Guns & Gulaabs and Go Goa Gone. In Guns & Gulaabs, there is a Telugu character named Athmaram who runs a hotel in North India. When we started making web series, we felt that characters should speak their own languages rather than everyone speaking only Hindi,"
He continued "We wanted to cast actors from different parts of the country and allow them to speak their native languages. It gave us the opportunity to bring in talent from across India and added a new layer of realism to our storytelling,"
He added "That's our way of paying homage to our mother tongue and where we come from,"







































