Paid Audience Cheering, Cheap Strategy!

Tollywood filmmakers of late are opting to innovative promotional strategies to bring audience to theaters. While some are working in favor of the films, few don’t show much impact. However, a new and cheap trend is bringing bad name to the industry.

Coming straight to the point, paid audience are hired for morning and matinee shows to cheer films throughout from start to end. Even though nothing happens on screen, they blow whistles and make loud noises to give an impression to others that it’s ‘whistle-worthy’ scene.

It is okay if they shout or express their ecstasy for mind-blowing and hero-elevation episodes. But, this batch screams for undeserving sequences which has become a common practice these days. In fact, fans of particular hero are joining them to make their job easy.

What’s more, right after the show, they will rush to media waiting outside for public talk byte and speak highly about the film, irrespective of how it was actually!

But, the fact is this strategy will not give any boost to films as movie buffs will believe in only genuine talk. Hope, they will realize it soon!