Baahubali, A Rare Honor

Premier management institute IIM Ahmadabad gave a rare honor to Tollywood ace director SS Rajamouli’s magnum opus Baahubali when it decided to make the film a case study for its students.

Baahubali - The Beginning and Baahubali - The Conclusion will now be a part of Indian Institute of Management, Ahmedabad’s elective in the field of ‘Contemporary Film Industry.’

The ‘Contemporary Film Industry’ elective will feature a case study on how a sequel can de-risk the movie as a marketing concept. Thus Bahubali 2 - The Conclusion will be becoming the first film that is being taken as a proper case study at IIM. Well, a classic case of how cinema can be a safest and highly profitable business.