Stars De-Ageing: A Costly Affair!

Tollywood has many senior stars but even now they surprise all with their young, handsome and dashing looks in their films on screen. Be it Mega Star Chiranjeevi, Natasimha Balakrishna, Victory Venkatesh, King Nagarjuna, Mass Raja Raviteja, Angry Star Rajasekhar, all surprise movie lovers with their stunning looks.

Chiranjeevi looked slim and handsome, sporting a royal look as freedom fighter Uyyalawada Narasimha Reddy in Sye Raa while Balakrishna sported young looks in Ruler. Thanks to digital de-aging even after 60s, stars are looking ten years younger on screen as the technology digitally smoothes out wrinkles, tightens jaw lines.

If one thinks that only senior stars are using this technology, people are mistaken. Even young actors are using the technology to look dashing on screen. Anushka Shetty may be still struggling to regain her slim structure, but she surprises with her red hot looks on screen. In her upcoming film Nishabdham, she did not have even an ounce of fat on her face.

Prabhas looked lean in some scenes and beefed up in other scenes in Saaho. Ram Charan, Mahesh Babu, Allu Arjun, Raj Tarun are using this technology to shine brighter on screen. Even Vijayashanti is using the technology in her comeback film Sarileru Neekevvaru to look good.

But the usage of digital de-aging technology increases the cost of production. It costs a whopping Rs 3 lakhs per minute for a top star and for an upcoming star its range is between 1-1.5 lakhs.

A top producer says though many actors still follow strict exercise regime and diet to gain or lose weight, digital de-aging technology is used to enhance their looks.