Success tours and Meeting the audience in Theatres directly are few among several tactics producers and directors use for publicity of their movies. Generally such technics prove worthwhile when film has certain strength in itself. Especially star heroes adhere to such promotional campaigns with in Andhra Pradesh or at the maximum to neighboring states of Karnataka and Maharashtra or Tamil Nadu.
But, Prabhas has flied all the way crossing oceans to the US of America for thanking Telugu NRI audience in America for making 'Mirchi' a super hit. In fact, this is innovative strategy because Overseas has become the biggest market opened for business and heroes like Pawan Kalyan, Mahesh Babu, Prabhas are generating extraordinary revenues. In this circumstances, building a strong Fan base for star heroes is very much essential in this territory. While Mahesh and Pawan are front runners from long back, Prabhas is the new entrant. Surely, heroes like Ramcharan, Junior NTR, Allu Arjun should follow Prabhas and give their appearance in USA to improve their range.