Stars remuneration indicates Tollywood growth

Stars remuneration indicates Tollywood growth. Till sometime back, Tollywood market used to be confined to two Telugu stages and few overseas collections. During that time, even heroes remuneration crossing by few crores used to be a discussion point.

However over the decade long progress, heroes remuneration is not just confined to their stardom but also denotes how Tollywood expanded. In 2010, star hero used to get Rs 6-9crs and at that time business model depended on theatrical and satellite rights as overseas market remained limited. So the star should get huge openings to increase his remuneration.

But situation changed and with Telugu films getting dubbed and releasing in other languages across the country and international recognition , expanded the industry horizons. Stars market also expanded across the country. Now few stars are getting more than Rs 100crs and this is not just due to fan base but also due to digital, theatrical, satellite, audio and overseas rights revenue. Producers return on investment increased through various sources and.

- Pramod Nandivada