Balakrishna promoting Tollywood in Amaravathi

The current government in Andhra Pradesh headed by CM Chandra Babu Naidu is keen to promote films in the state and it seems Balakrishna who is representing Hindupur constituency as the MLA is trying his best to do the same.

His upcoming film with Koratala Shiva referred to NBK112 willbe launched on 25 June in a grand manner in Vijayawada.Andhra Pradesh state ministers, Lokesh and Kandula Durgesh will be gracing the event as the chief guest. The launch event will start from 9 AM at TTD Temple, Venkatapalem, Andhra Pradesh.

A senior producer says “Balakrishna is setting a positive precedent for Andhra Pradesh. He is not only a leading actor but also a three-time MLA from Hindupur. Once he begins this trend, more actors are likely to follow suit,”

He adds "Andhra Pradesh deserves greater attention from the Telugu film industry considering its dominant contribution to theatrical revenues. According to trade estimates, Andhra Pradesh has nearly 1,000 theatres, compared to around 450 in Telangana. The difference in theatre count is reflected in box-office collections as well,”

A leading exhibitor from Andhra Pradesh shares “Nearly 70 percent of a Telugu film’s theatrical revenue comes from Andhra Pradesh, while Telangana contributes around 30 percent. Despite this, most leading producers continue to operate exclusively from Hyderabad and show little interest in developing Andhra Pradesh as a film destination,”

The exhibitor adds “Since most production houses are headquartered in Hyderabad, GST filings are made there. Of the 18 percent GST collected on movie tickets, 9 percent goes to the Centre, while the remaining 9 percent is allocated to the state where the tax is filed,”

He points “Such measures would encourage producers to establish offices in Andhra Pradesh. The state government has already waived location charges for film shoots in many areas, whereas filming in Telangana often involves higher costs,”