Anil Ravipudi Kathi Lanti Idea For Venkatesh, Kalyan Ram Film

Anil Ravipudi has again shown why he is one of the smartest directors when it comes to film promotions. Just like SS Rajamouli who is known as a marketing guru for his big campaigns, Anil has made promotion an art of its own. He knows how to keep fans engaged and make every update fun to watch. His new film with Venkatesh and Nandamuri Kalyan Ram was launched on June 18 2026 with a pooja in Hyderabad.

Before regular shooting starts, Anil shared a quirky video called Kathi Lanti Idea. In the video he jokes that fans call him the king of promotions and even gift him a sword and turban. Venkatesh playfully uses the sword to put a Veera Tilakam on Anil’s forehead, then Kalyan Ram does the same. Keerthy Suresh, Krithi Shetty and music director GV Prakash Kumar also join the fun. The clip not only entertains but also tells fans the film will have a Rayalaseema backdrop with a family entertainer tone.

Anil’s skill is to take the film directly to the audience through humor and small moments. Instead of only posters and trailers, he creates content people want to share. This is similar to how Rajamouli builds curiosity with unique teasers and events for his films. Anil uses simple ideas but adds his own style so the buzz starts early. The story is set in Rayalaseema, a region known for intense faction dramas.

But Anil plans to show it in a lighter, more entertaining way mixed with comedy and family emotions. That mix has worked for him in past hits and raised expectations again. Produced by Sahu Garapati under Shine Screens with Zee Studios, Suresh Productions and Smt Archana presenting, the film will release for Sankranthi 2027. With GV Prakash Kumar’s music and a strong cast, Anil’s promotion strategy is already taking the film to people long before the shoot begins.

Veda