Sharwanand is known for his clean entertainers and versatile performances. After hits like Express Raja, Shatamanam Bhawati and Mahanubhavudu, he tasted bitter results. He is currently pinning all his hopes on his upcoming entertainer Jaanu, remake of Tamil hit 96. Sharwanand is romancing Samantha in the film which is releasing on February 7th.
The film’s low buzz is surprising all and it seems the makers are deliberately are following this strategy as they fear any increase in hype may draw comparisons with the original denting their dreams acting in a negative manner.
Sharwanand is unhappy and upset with the strategy adopted by star producer Dil Raju as of late without any promotions, it is difficult to draw people to theatres even for star heroes films. Buzz is serious discussions happened between Sharwanand and Dil Raju. It is not clear about the outcome but Sharwa decided to promote the fim with his personal PR team.
He directed his PR team to increase promotions for the film and push it into the hearts of the people before it is too late. Sharwa is peeved at these unexpected pre release tensions as the film Jaanu has a good subject and all the chances of turning out to be a super hit. The question is will Sharwa’s personal promotions boost the film ahead of its release on Feb 7 and help in turning the project into a hit at the box office?
sharwanand
dil raju
samantha
96 remake
strategy
promotions
