Nagarjuna approaches Delhi High Court for this reason

Nagarjuna who is currently busy with his milestone 100th film directed by Ra. Karthik approached Delhi High Court for this reason.

This happened after a merchandiser started selling T-Shirts with Nagarjuna's photos. Following this The Delhi High Court on Tuesday questioned a merchandise seller's claim that it was lawfully selling Akkineni Nagarjuna-branded T-shirts, after the defendant admitted it had no direct agreement with either the actor or the p

The exchange took place before Justice Tushar Rao Gedela in veteran Telugu actor Akkineni Nagarjuna's personality rights suit against entities allegedly using his name, image, and persona without authorisation.

Shruti Iyer, the lawyer for the merchandiser said “Your Lordships, we are the authorized merchandising partner for the film The Ghost. We have an agreement with a marketing agency who in turn have an agreement with the production house. We do not have an agreement with the production house per se,”

Iyer also pointed to what she said was a social media post by Nagarjuna promoting the merchandise. “The plaintiff themselves on their social media accounts… This is the Twitter account of the plaintiff. He says, please come and buy merchandise from my ID which is fully filming,” she argued.

However, Nagarjuna's advocate Pravin Anand said “For three weeks, I've been asking, I've written two letters to them. One on the 20th of April and one yesterday, 11th of May. Please give me the agreement that you say you have so that we can resolve the matter,” “If she says there is no contract, but that the email is the contract, then at least give me the full email,” he said.

“You are admitting that you don't have anything directly with the plaintiff. Correct? Not even with the production house. Yes. Then, where is the legitimacy coming from?” Justice Gedela asked.

“You may not be infringing. Correct? But, you have to show that. Show that, no?... Merely by writing something, it won't help you