Word of Mouth power analysed

Word of Mouth power analysed. Many times it has been proven that the power of word of mouth is stronger than promotions worth crores. Many films that released silently without any promotions, turned out to be hits with word of mouth. Irrespective of the talk of the first day and morning show results, the films are creating collection records at the box office.

Now, people are wondering how word of mouth is impacting the film's results. When the film is good, no one can stop it, but when the film is not good, even promotions cannot save it. If the word of mouth is good, the producer can breathe easily as people will lap it up.

Recently, Lokesh Kanagaraj's DC, directed by Arun Matheswaran, is doing well with the word of mouth. The collections are doubling after the first day. The same is the case with Varun Tej's Korean Kanakaraju. The word of mouth that one can enjoy the film is helping it a lot as the film crossed the break-even. Same with Suriya's Veerabhadrudu and Arjun's Blast Zone.

- Pramod Nandivada