Mythri Movie Makers, a renowned production company, is known for its bold moves in the film industry. In the past, they surprised everyone by releasing Balakrishna's 'Veerasimha Reddy' and Chiranjeevi's 'Waltheru Veeraiya' simultaneously. Now, they are set to release two star-studded films, 'Good Bad Ugly' and 'Jatt', on the same day, April 10. Both films are made on a huge budget under the Mythri banner, with 'Good Bad Ugly' starring Kollywood star Ajith and 'Jatt' starring Bollywood star Sunny Deol.
Despite the magnitude of these releases, the promotions have been surprisingly low-key. With only five days left for the release, one would expect a frenzy of promotional activities, but that's not the case. Ajith, known for his minimal involvement in promotions, seems to have abandoned 'Good Bad Ugly' altogether. The rest of the team is shouldering the responsibility of promoting the film, but even their efforts seem subdued.
The situation with 'Jatt' is similar, with the film failing to generate the hype it deserves, despite being a highly anticipated project from Sunny Deol after the massive hit 'Gadar-2'. The Telugu audience is also expected to be interested in the film, given its production by Mythri and direction by Gopichand Malineni. However, the lack of adequate promotions has resulted in a missed opportunity to create a buzz around the film.
Mythri Movie Makers' decision to release two big-budget films on the same day, without adequate promotions, has raised eyebrows in the industry. Is this a new strategy or a risky move? Only time will tell if this approach will pay off, but for now, it's a wait-and-watch situation. Will Mythri surprise everyone with the results, or will the lack of promotions hurt the films' chances at the box office?