Empuraan Leads This Week Releases In Book My Show

Mohanlal, one of the biggest superstars of Indian Cinema, is back with a bang with his latest film, L2E: Empuraan, the sequel to the blockbuster Lucifer. Despite his recent films not performing well at the box office, Empuraan has shattered pre-booking records, earning a whopping Rs.55 crores from just pre-bookings. The film's release was initially uncertain due to financial crunch faced by Lyca Productions, but Sree Gokulam Movies stepped in to assist the makers. With Prithviraj Sukumaran at the helm, the film has generated immense buzz, and its trailer has only added to the hype.

The film's pre-booking numbers are a testament to Mohanlal's enduring popularity and the excitement surrounding the film. On the BMS app, Empuraan is leading with 434.9k likes, surpassing Salman Khan's big Eid film, Sikandar, which has 326.8k likes. Interestingly, Nithiin and Sreeleela starrer Robinhood is lagging behind with 86.5k likes, despite its aggressive promotions. Even Mad Square, with 87.1k likes, is struggling to match Empuraan's buzz. This raises questions about the effectiveness of promotions and the power of a superstar's charisma.

*The Power of a Superstar's Charisma*

The success of Empuraan's pre-bookings highlights the enduring power of Mohanlal's charisma. Despite the film's release being six years after the original Lucifer, the excitement surrounding the sequel is palpable. In contrast, Mad Square, the sequel to the 2021 film Mad, is struggling to match Empuraan's buzz, despite its promotions starting six months ago. Similarly, Robinhood, despite its non-stop promotions for three months, is failing to capture the audience's attention. This raises questions about the impact of over-promotion and the importance of a superstar's charisma in driving box office success.

The Ramzan box office battle is heating up, with several films vying for attention. Unfortunately, Chiyaan Vikram's Veera Dheera Sooran has been unable to capture any significant attention, with just 33.9k likes till date. As the battle for box office supremacy intensifies, it remains to be seen which films will emerge victorious.