Upendra Directorial UI to Stream on Zee5

Real Star Upendra's return to direction after nearly a decade, UI, had generated a lot of buzz prior to its theatrical release. The film, which released in theatres on December 20, had a decent opening but saw a sharp decline once Kiccha Sudeep's Max came along 5 days later. Despite the mixed response from audiences, the film is now gearing up for its OTT release. According to sources, UI will be streaming on Zee5, with a tentative release date of March 30.

The film's satellite rights had been picked up by Zee Network, and while the makers had claimed that the digital rights were being sold elsewhere, sources suggest that the film will be exclusive to Zee5. In fact, there was a promo for the film's TV premiere, but no date was forthcoming. However, with the success of Kiccha Sudeep's Max, which adopted a new release strategy of simultaneous satellite and OTT outings, it seems that UI will follow suit.

Sources close to the development have revealed that UI will likely get a festival release, with Ugadi being considered for its TV premiere. While the network is yet to confirm this, March 30 is the tentative date for the film's OTT release. The film will reportedly get a prime-time slot, making it a grand festival release. UI, which stars Upendra in a double role, explores the consequences of misuse of power, technology, and knowledge in a dystopian world.

The film's unique storyline and Upendra's direction had generated a lot of interest among audiences. While the film received mixed reviews, it is expected to perform well on OTT. With its tentative release date announced, fans of Upendra and UI can now look forward to watching the film on Zee5 soon.