Suriya market coming down in Tollywood

Suriya market coming down in Tollywood. Telugu distributors are currently grappling with concerns regarding the exorbitant rates demanded by Tamil filmmakers, and the upcoming film 'Kanguva,' featuring Tamil star Suriya, is no exception. Despite the evident decline in Suriya's market in the Telugu states, the makers of 'Kanguva' are seeking a substantial sum of over Rs 20 crores for the Telugu dubbing rights. Distributors, aware of Suriya's recent challenges in the Telugu market, are hesitant and expressing reservations.

"They are quoting an exorbitant amount, seemingly unaware that Suriya's market has significantly diminished in Telugu states. Distributors are apprehensive and showing limited interest due to the steep asking price," reveals a distributor. Although acknowledging 'Kanguva' as a unique film generating substantial hype for its novel backdrop and Suriya's transformed role, distributors are wary based on Suriya's recent track record with Telugu audiences.

"Suriya's appearance is distinctive, and his performance is expected to be stellar. However, his recent films failed to resonate with Telugu viewers, prompting distributors to approach 'Kanguva' with caution," the distributor adds.

The distributor traces Suriya's previous success in Andhra Pradesh and Telangana to hits like 'Ghajini,' 'Veedokkade,' and the immensely popular 'Singham.' Subsequently, however, films such as 'Seventh Sense' and 'Brothers' struggled to capture audience attention, leading to a gradual erosion of Suriya's market in the region.

While 'Kanguva' boasts impactful promos and posters that have resonated well with Suriya's fan base, the film is poised to offer a raw and rustic visual spectacle. The production scale appears grand, with significant investments in VFX and CGI. Despite the potential, the distributor suggests that the Telugu rights may realistically fetch around Rs 11 or 12 crores, emphasizing the financial risk associated with investing more in this action adventure. In the ever-changing dynamics of the Telugu film market, distributors are approaching 'Kanguva' with a sense of caution, weighing the potential returns against the investment.