The trend early premiers was started for Hollywood movies. They started a trend in premiering the film one day before to release date in selected cities. This was followed by Bollywood films. In Telugu, Pelli Choopulu started this trend by taking it a step forward. It was premiered a week before it's worldwide release in multiple cities. Recently this trend was followed by Major and Writer Padmabhushan. Even lastest films SIR and Vinaro Bhagyamu Vishnu Katha also followed similar trend to some extent.
Producer Dil Raju has launched his second production house called Dil Raju Productions (DRP), whose first project is a rustic drama titled Balagam. This small film from Dil Raju's secondary production house is planning early premiers in multiple cities before it's worldwide release on March 3rd. The film will have its first premier today at Nizamabad. The film features Priyadarshi and Kavya Kalyanram in the lead roles. Balagam also marks the debut of comedian Venu Tillu as the director.
Dil Raju's daughter Hanshita Reddy and nephew Harshith Reddy are looking after Dil Raju Productions (DRP) as the producers, and together, they will produce experimental films under this banner. And one such attempt is Balagam, a film set in Siricilla, Telangana.