Bollywood again Banking on item songs

Bollywood is leaving no stone unturned to revive the fortunes of the industry as it is reeling under the firepower of South films. Analysts who have been watching the developments are of the opinion that Bollywood is back to the item bombs and are banking on item songs to get those eluding blockbusters at the box office.

Vicky Kaushal's Govinda Naam Mera is set for streaming on Disney+Hotstar from December 16,2022. Though the film skipped the theatrical release, the makers included a red  hot item number Bijli. The song shot on Vicky Kaushal and Kiara Advani is giving sleepless nights to viewers with Kiara Advani's sensuous dance moves.

Varun Dhawan's Bhediya hit the screens on November 25,2022. The film has a red hot special Thumkeswari shot on Varun Dhawan, Kiara Advani and Shradda Kapoor. The sensuous moves and signature steps are driving the masses crazy.

Ayushman Khurana is coming to entertain turning Acion Hero. The makers created Jedha Nasha featuring Ayushman Khurana and Norah Fatehi. They also created Ap Jaisa Koi with Malaika Arora. These two songs are increasing expectations and temperatures.

Siddharth Malhotra's Thank God is having a sizzling dance number Manike shot on Siddharth and Nora Fatehi and it is robbing the sleep of many. The question is will these item songs will turn the films into blockbusters.