Looks like Mahesh Babu has decided to whitewash all the Telugu film records with ‘1 Nenokkadine.’ Despite, the movie is lying on sets from a very long time testing the patience of Ghattamaneni Fans, director Sukumar and producers of 14 Reels Banners are showing intelligent business strategies to create new pre release records. Already, the distribution, audio, satellite and all kinds of rights of ‘1’ are sold to Eros International for a whopping amount of 80 Crores, now we hear on audio rights are purchased by Lahari Audio from Eros for a record price.
Though, the figures are kept confidential and undisclosed to media sources, the figure is definitely going to be earth shattering. The makers are also arranging for a grand audio release of ‘1’ on 19th of this month with live streaming of function to be arranged in many theatres across the globe. For the first time DSP scored music for a Mahesh Babu flick which makes it much more special.