Dil Raju is aware of the importance of media publicity and how this can boost the revenue of a film. So, he made Mahesh Babu, Venkatesh attend either one or the other public events or personal TV shows to raise the promotional campaigns of 'Seethamma Vaakitlo Sirimalle Chettu.' On the lee side, neither Ramcharan nor heroines Amala Paul or Kajal Agarwal are seen appearing on TVs to promote 'Naayak.' At this juncture, Dil Raju has even planned for a platinum disc function of SVSC to be attended by many celebrities.
To take a counter attack, now Vinayak has roped in Ramcharan for the first time to travel with him in 'Naayak' vijaya yatra to begin on 20th of this month covering major locations of Vijayawada, Vizag and Tirupathi. Mega fans feel that, Charan alone is enough to compete with Venkatesh and Mahesh Babu in keeping 'Naayak' at float.