Marco Telugu Tops Aha Charts with 150 Million Streaming Minutes

Aha has been consistently delivering engaging content, and their latest acquisition, Marco Telugu, has topped the charts on the platform. The Unni Mukundan-starrer premiered on Aha on February 21, 2025, and has been a phenomenal success, maintaining the number-one position for 15 days. This is an unprecedented achievement, as a non-Telugu film has never held the top spot for such a long time on the platform. The excitement surrounding Marco highlights the growing demand for regional crossovers.

The response to Marco in Telugu has been phenomenal, with the film crossing 150 million streaming minutes and showing no signs of slowing down. Unni Mukundan is already a well-known face in Telugu cinema, having previously worked alongside Anushka Shetty. His remarkable transformation in Marco further fueled audience interest. The film's Telugu version also performed well theatrically, earning double the investment made by distributors. With Marco's success, Aha has found a new growth avenue, proving that non-Telugu films can also thrive on the platform.

However, Marco has run into troubled waters as the Malayalam film has been denied permission to be broadcast on television channels by the Central Board of Film Certification (CBFC). The CBFC has reportedly rejected the satellite rights required for the television broadcast of Marco, citing the extreme violence depicted in the Malayalam movie. The central board accepted the recommendation of the regional examination committee. The CBFC Kerala regional officer has also written to the board chairperson, seeking the intervention of the central government to halt the streaming of Marco on OTT.

It's worth noting that Marco was certified 'A' by the Censor Board ahead of its theatrical release. The film's success on OTT platforms has been unprecedented, with Marco becoming one of the most-watched Malayalam films on digital platforms. Despite the CBFC's decision, Marco continues to thrive on OTT platforms, with its Telugu version crossing 150 million streaming minutes on Aha.