Sankranthiki Vasthunam Television Premiere Scheduled for March 1

Victory Venkatesh's Sankranthiki Vasthunam has proven to be an epic blockbuster, generating massive returns for all parties involved. Despite being sold for less than Rs. 50 crores, the film collected over Rs. 150 crores share, making it a golden goose for buyers. Directed by Anil Ravipudi, this madcap entertainer is now set to break new ground by having its television premiere ahead of its OTT release. This unexpected decision has contributed to the film's impressive long run.

The highly anticipated satellite premiere of Sankranthiki Vasthunam is scheduled to take place on March 1 on Zee Telugu at 6 PM. Given that the OTT premiere has yet to occur, the film is expected to register a massive TRP rating on its first telecast. The announcement for the digital release is expected to follow soon. Aishwarya Rajesh and Meenakshi Chaudhary played the female leads in the film, which was produced by Shirish of Sri Venkateswara Creations. Bheems Ceciroleo composed the music for the film.

By opting for a television premiere ahead of its OTT release, Sankranthiki Vasthunam is adopting an unconventional release strategy. This move is likely to generate significant buzz and attract a large audience, given the film's impressive theatrical run. The success of this strategy will be closely watched, as it may pave the way for similar releases in the future.

Sankranthiki Vasthunam's impressive theatrical run has been a major factor in its success. The film's entertaining storyline, coupled with its well-crafted characters, has resonated with audiences. The film's long run has also been fueled by positive word-of-mouth, with many viewers recommending it to their friends and family.