Thalapathy Vijay's Varisu and Thala Ajith's Thunivu are releasing for Pongal, 2023. As Adipurush is out of the Sankranthi race, these two are the only big films releasing for the season in Kollywood. Ajith and Vijay are the biggest stars and whenever their films get released, it will be a festive atmosphere at the theatres with fans' sky-high celebrations. Imagine when both of their films releasing in the same week.. It will be a massive turnout of audience and fans resulting in record numbers at the box office.
As most of the fans of Vijay and Ajith consider other hero as arch rivals, there are also instances of fan wars. Makers, distributors and fans fight for the majority of screens for their films. Currently, coming to the release of films, Kollywood distributor chain is dominated by Udhayanidhi Stalin's Redgiant Movies. Almost all of the bug movies released this year were distributed by him only. Thunivu and Varisu are also getting released through Redgiant only.
In an event yesterday Udhayanidhi Stalin started that the theatres will be equally allocated to both Thunivu and Varisu which can resolve a major issue of theatres. Varisu is directed by Vamshi Paidipally and Produced by Dil Raju while Thunivu is directed by H Vinoth and Produced by Boney Kapoor.