The disaster result of any top hero's film falls straight upon the pre release business of his next. Especially, buyers don't be hasty acquiring such films for record prices.
Contrary to the above view, Naa Peru Surya Naa Illu India's flop result at the box office has no effect on the pre release business of Ala Vaikunthapurramloo. Especially, the film is giving tough competition to Prince Mahesh Babu's Sarileru Neekevvaru.
According to trade reports, Sarileru Neekevvaru was sold out for Rs.25 crores in Nizam area while AVPL was sold out to Rs.20 crores. In Ceded, trends suggest there's no much difference between both the films' pre biz.
All in all, Sarileru Neekevvaru and AVPL turned out to be the craziest projects among all other films in Sankranthi race.