Tollywood makers get Sanatana Dharma shock

Over the last few years, filmmakers across the country are churing out films including Sanatana Dharma and Tollywood is no exception.

However, going by the results of the last few films, one can say that Sanatana Dharma is not a sureshot to success. Nagabandham, Pawan Kalyan's Hari Hara Veera Mallu, Balakrishna's Akhanda 2 left producers and distributors in shock.

Filmmaker and producer says "It would be premature to say that films based on Sanatana Dharma no longer work. Any film succeeds or fails because of its script. It has nothing to do with Hinduism or its revered beliefs. A good story will always find an audience,"

A senior producer shares “We make Hindu warrior movies to attract North Indian audiences since they like such films but it has failed badly in recent times,"

He adds "Karthikeya 2 and HanuMan connected strongly with Hindi audiences, but several others, including Hari Hara Veera Mallu and Akhanda 2, could not replicate that success. While Mirai did well in Telugu and not in North India. Kannappa wasn't a big winner either. Surely, the industry risks overusing the formula, and audiences may eventually stop finding it fresh,"

Director Dolly says “Movies are prominently featuring deities such as Lord Shiva, Hanuman, Lord Narasimha and Lord Krishna as part of their storytelling. Even the animated film ‘Maha Avatar' struck gold at the box office,” he says and adds, "Our stars have realised the relevance of Sanatana Dharma and are attempting to present its timeless values through cinema. Their commitment to such subjects deserves appreciation,"