Nandini Reddy solution for female oriented films

Nandini Reddy who recently came with Samantha's Maa Inti Bangaaram speaking to scribes, shared her thoughts and offered solution for more female oriented films.

She said “I think it needs to come from the audience. From the films they choose to watch, the films they choose to make successful. That itself sends a message which is loud and clear. It’s the biggest harbinger of change,”

She continued “I keep telling women. If you don't like what you’re seeing, then when you see something you like, ensure that other people go and watch it. The audience also has to make the effort to go watch the films they like only in theatres. It’s the only way to get better films,”

She added “When it starts with the audience, then of course the filmmakers will listen. It’s a business at the end of the day, and you have to listen to the customer.”

She shared . “It has put out the question that there is a large section of the audience you’re not catering to. You’re not telling stories that matter to them,” explains the filmmaker, adding, “If you add this crowd to an already existing male audience for male-centric films, imagine the numbers now. The industry keeps saying we lost the audience there. But no, they’re there, waiting.”

She signed off saying “Samantha always said Barbie did so well because the women came out to watch it. And that’s the audience we targeted with Maa Inti Bangaaram. Numbers are numbers, but I think we did something right because women across age groups have turned up at the theatres to have fun,” s

---- Pramod Nandivada