Camera Phones sending shivers in theatres

Camera Phones sending shivers in theatres. Tollywood exhibitors are facing a new challenge as they grapple with decreasing footfalls and diminishing box office earnings. The rise of Camera Phones among viewers has emerged as a significant concern for exhibitors and producers, threatening their business.

Producer Lagadapati Sridhar acknowledges the alarming drop in theater attendance, pointing out that Telugu films are facing reduced turnouts as they compete with Hollywood and Bollywood movies, as well as compelling content on OTT platforms.Sridhar calls upon the approximately 1,000 exhibitors in the two Telugu states to take strict measures against individuals who share movie content in fragments through their mobile phones and social media status updates. 

He emphasizes the need to clamp down on filming inside theaters to prevent major leaks that could harm the appeal of blockbuster films, particularly targeting the younger audience who engage in such practices.However, exhibitor Vijayenderreddy, who operates a theater in Miryalaguda, highlights the difficulty of controlling large crowds with limited staff. 

He points out the vast difference in numbers between theater staff and the audience, making it challenging to manage numerous groups of young moviegoers who often disregard the instructions of the theater staff.Vijayenderreddy also notes a shift in piracy methods, with amateur mobile users capturing movie content from unconventional angles. While this may deter some viewers due to the poor quality of such uploads, the issue remains a concern that needs to be addressed.One solution proposed by Lagapadati Sridhar is to encourage vigilant moviegoers to alert theater management if they notice someone recording a film with their camera. 

This approach would allow the staff to intervene without causing undue disruption.In conclusion, another exhibitor, speaking anonymously, highlights the importance of striking a balance in addressing this issue, considering that many young audiences are loyal patrons of theaters. Restricting mobile phone usage may not be a feasible option, so a thoughtful approach is needed to combat this problem without alienating viewers.