One Film - Two Side Promotions

Charmi is the most happening heroine in Tollywood for now. In defiance of a long slump from last four to five years or more than that, Charmi is oozing in new life currently with the release date of ‘Jyothi Lakshmi’ announced as 12th of this month. Thanks to Puri Jagannath for hot and bold look painted on Charmi for this film. So, she has become the best bet for coming week with expectations riding high. Trade sources say that, one week of meager run is enough for ‘Jyothi Lakshmi’ to be called a hit flick.

Whatsoever, there is one more film from Charmi trying to find the mileage from ‘Jyothi Lakshmi’ and it is ‘Mantra 2.’ In fact, this flick has completed all the post production formalities some time ago lingering for a best possible release date. Entry of ‘Jyothi Lakshmi’ has come like a boost to enhance Charmi’s craze. Without introspecting much, makers of ‘Mantra 2’ are eyeing on June 19th as the best date for release of their film which means exactly one week next to ‘Jyothi Lakshmi.’

As we all know, ‘Mantra’ from Osho Tulasiram proved to be a commercial hit. So, ‘Mantra 2’ holds the easy way with two side promotions. One from the brand of ‘Mantra’ and second is ‘Jyothi Lakshmi.’ Let us see, how good will be the final result.