Ready to pay any amount for 'LIB'

Overseas collections are becoming the most commanding feature when deciding the overall performance of a Telugu movie. Nevertheless, NRI market for a film is combination of Star Power, Director Credibility, Glamour of Heroine and the Success of Audio. When it comes to Sekhar Kammula, this lean man will alone take the burden of everything and don’t mind enthusiastic businessman in USA and UK are going to any extent to buy the area wise exhibition rights of ‘Life Is Beautiful.’

The market is proving to be fruitful from the times of ‘Dookudu.’ Most of the new releases in last few months were either break-evened or earned marginal to good profits. Sekhar Kammula is a brand in Overseas as all his past concepts stroked the chord with ideologies of NRIs. Going by the efficient track record, ‘LIB’ is not at all going to be a small film.