Publicity Mania in Tollywood

Publicity is the major force that drives glamour industry. Especially, our Tollywood knows how to make most of any situation. A top hero shooting in 45 degrees heat will hit the headlines or his remuneration or romance…whatever may be the issue everything will be used for publicity. The first picture this hero is paring with that heroine or that actress romancing with this hero, how does that become news?  My first picture with this director, that hero’s 100th film…all is easily a publicity material.

How can we forget, legends like NTR never used take out heavy ornaments and armor even during breaks as he wants to maintain the continuity. ANR made a serious effort to learn English and how to conduct himself by learning the etiquette to gel well with high society. Even for good or great causes, never they craved for publicity.   

But, these days even if a picture is released on time that’s an achievement or if it is delayed even that’s again news of achievement or if it is advanced that’s still great. Some pictures are shot after announcing release dates and when they achieve they blow their own trumpet. Film land is different, sycophancy rules the roost and a few families have a vice like rip.

Under these situations, after tearing a muscle Ramcharan’s ‘Rachcha’ release date is still unchanged with young hero co-operating is obviously a news that requires due recognition.