Packed Night Shows For Irumudi All-over

Mass Maharaja Ravi Teja's Irumudi arrived in theatres today amid anticipation with unique premise and striking promotional material generating curiosity. Directed by Shiva Nirvana, film opened with high expectations and early reports from theatres are highly encouraging. Strong pre-release response reflected in exceptional advance bookings across domestic and overseas markets.

With demand surging, makers added more theatres to accommodate growing interest and packed houses witnessed everywhere including morning and matinee screenings. Overwhelming response prompted exhibitors to increase screens. Even after adding shows, Telugu states recorded full occupancies. BookMyShow and District sales crossed 50K per hour, setting record for regional film.

Mass Maharaja Ravi Teja's Irumudi is off to excellent start at box office with packed houses everywhere. Directed by Shiva Nirvana, movie created all-time record on BookMyShow for regional film with excellent bookings. Evening and night shows in Hyderabad, Vijayawada, Vizag, Guntur and Kakinada operating at terrific pace currently today.

In many areas, extra theatres and shows added every hour to accommodate growing demand across Telugu states. Irumudi already became Ravi Teja's biggest opener, overtaking previous best Krack by huge margin. With houseful shows, additional theatres and positive word of mouth, film set for strong theatrical run ahead now.

- Veda