Javed Akthar brands South Stars unknown

Javed Akthar brands South Stars unknown. Bollywood is still reeling under flops except for few films like Chhaava, Pathaan, Jawan etc. In the midst of all this, many Bollywood celebrities are suffering from heartburn and the same was seen in their comments.

Famous Bollywood lyricist Javed Akthar talking about success of South films in Bollywood and Bollywood not doing well, branded South Stars like Allu Arjun,Yash and others unknown.

Javed Akthar while asking Aaamir Khan ,wondered "Hamari bhi ek kaad filmein jo chali hai woh bhi direct ki hui hai South walo ki. Kya reason hai? What has gone wrong with our people?" He said "The films have lost all connectivity with the audience. Dubbed South Indian films, featuring stars who are unknown to audiences here in North India, are releasing and doing Rs 600-700 crore business. Even the few of our films that end up working are also directed by people from the South. What happened to our people?”

He also said “The [Hindi] films have lost all connectivity with the audience. Dubbed South Indian films, featuring stars who are unknown to audiences here in North India, are releasing and doing Rs 600-700 crore business. Even the few of our films that end up working also stem from South movies. What happened to our people?”

Aamir Khan said “Not a North vs South problem”, he added "The problem we are facing is something different,” He continued “Ours is the only industry that goes around requesting people, ‘Please come and consume our product (film). If you don’t, we’ll come and drop it off at your doorstep in eight weeks (through OTT platforms). This is our business model. After eight weeks, you will get to watch my movie for which you had already paid (through a subscription). I don’t know how to sell the same product twice. Earlier, I used to watch movies because I had no option. Now, I go to theatres for the fancy of it. Since we can watch movies anywhere, there’s no absolute need to go to theatres. So we’ve killed our own business model,”