How Piracy evolved with the passage of time

Previously, when a new movie was released, people often checked Piracy websites like Movierulz and Tamilrockers for pirated copies. This practice significantly impacted film revenue, prompting cybercrime units and distributors to take swift action to remove Piracy links. However, Piracy has diminished recently as audiences prioritize clarity of picture and dialogue, lacking in pirated copies.

A new trend has emerged where movie clips are leaked on social media platforms, with individuals sharing them as posts or feeds. This raises concerns about how this trend will affect movies. On one hand, film clips on social media generate buzz and capture audience attention, boosting ticket sales. For example, "Tillu Square" and "Crew" saw leaked clips circulating on social media, leading to increased ticket sales.

However, leaking crucial movie parts and scenes lessens the suspense and thrill intended for the big screen, potentially causing audiences to cancel tickets or lose interest. To address this, filmmakers are now releasing posters only a day before the movie's official release, urging audiences not to share movie scenes and clips on social media.

Despite efforts, the shift from pirated movies to social media leaks persists. Nevertheless, a significant audience still prefers watching movies in theaters or waiting for their release on OTT platforms. In summary, the leakage of movie clips on social media platforms has both positive and negative impacts on the film industry, generating excitement and boosting ticket sales while compromising the intended cinematic experience and potentially deterring viewers.