Allu Arjun Praises youngsters. Allu Arjun recently emphasized the importance of staying connected to Indian culture and traditions in a candid interview. He highlighted how the younger generation is embracing these traditions wholeheartedly, including in their attire and cuisine. Allu expressed his observations, stating, “I have seen youngsters liking their culture more, celebrating festivals with zeal, dressing in traditional attire, relishing traditional food, and exuding richness in cultural heritage. We have started to own it up.”
The actor also reflected on how his generation used to feel apologetic about their cultural identity but noted a positive shift. He emphasized the role of celebrities and media in promoting cultural pride, saying, “Somehow we come from a generation who feel a little apologetic about owning who we are. I think that is rapidly changing, and I think celebrities and even media have a huge role and responsibility in projecting our culture. We should own our culture.”
Currently, Allu Arjun is engrossed in shooting for the sequel of "Pushpa: The Rise," titled "Pushpa: The Rule," alongside director Sukumar and co-stars Rashmika Mandanna and Fahadh Faasil. Having filmed in Vizag recently, he is now in Hyderabad for the shoot. The film is scheduled for release on August 15 this year.
"Pushpa: The Rule" narrates the story of Pushpa Raj, a former daily wage laborer who becomes involved in red sandalwood smuggling. His personal challenges threaten to overwhelm him. Fahadh portrays Bhanwar Singh Shekawat, a police officer who clashes with Pushpa, while Rashmika plays Pushpa’s wife Srivalli. Although new cast members have been added, their roles have not yet been disclosed.