Amazon Effect On Bharat Ane Nenu

As we reported earlier, there is huge effect of digital streaming on TRP ratings of films. Mega Power Star Ram Charan’s non-Baahubali industry hit Rangasthalam delivered 19.5 TRP ratings, which was far below for a film of its standard.

Now, super star Mahesh Babu’s blockbuster Bharat Ane Nenu too has received unexpected TRP rating. The Koratala Siva directorial that was premiered in Maa TV on October 28th has delivered 14.6 TVRs, despite the fact that Mahesh Babu has immense following among families and his films usually get record TRPs.

Amazon Prime Video started streaming Bharat Ane Nenu even before the film completed its 50 days run.

Of late, producers are pocketing heavy amounts for digital streaming rights, thanks to huge demand for online streaming of star hero films. But, early streaming is having real bad effect on film’s collections and TRP ratings. Although this may not have any effect for producers, buyers and TV Channels incur huge losses.