Why Own Banner for Allu Arjun?

Although Geetha Arts stands out one of the all time top production houses and is in very  good form with a series of blockbuster films bankrolled on the production house, Stylish Star Allu Arjun reportedly decided to float a new production house on his name.

But then, what prompted Allu Arjun took the decision of launching a new production house? Buzz that Allu Arjun desired to produce movies of his own interests irrespective of small or big budgeted films. 

Allu Arjun has reportedly appointed a team of writers who include Vamsi Paidipally and a few others. He may prefer even other heroes worked for his production ventures. Stylish Star, however, hasn't confirmed the news of own production house officially. 

Meanwhile, Allu Arjun's new project is yet to be confirmed. He is likely to team up either Vikram Kumar or Trivikram for his next.