Popular film magazine Santhosham management gives away prestigious Santhosham Awards for the best performers of four southern film industries every year. Suresh Kondeti, the owner of Santhosham magazine, started the awards ceremony 17 years ago. Megastar Chiranjeevi launched the awards event then.
According to reports, Megastar Chiranjeevi will be gracing as the chief guest for Santhosham awards to be presented this month. Apart from Chiranjeevi, Mega Power Star Ram Charan, Stylish Star Allu Arjun and many more guests will be attending the event.
Since government's Nandi awards turned out to be silly awards due to biased standards being maintained by ruling TDP's loyalists on caste grounds, private award events such as Filmfare and Santhosham got more prominence and authenticity among the film lovers.