RX 100 is a small time film releasing this week despite mad rush at box office. Megastar Chiranjeevi’s son-in-law Kalyan Dev’s Vijetha, Karthi’s Chinna Babu and Aa Naluguru fame director Chandra Siddhartha’s Aatagadhara Siva are also gracing the theaters this week. While RX 100 and Vijetha will be releasing on July 12th, Chinna Babu will arrive on 13th, wherein Aatagadhara Siva’s outing will be on 14th.
Many wonder why makers of RX 100 dared to release their movie in such heavy competition. The reason is inner buzz on the film is positive and it will attract youth and also middle aged men who had enthusiasm on Yamaha RX 100 bike when it first came to market. Moreover, promos of the film were well-received.
Billed to be a love story, the film has Yamaha RX 100 bike in crucial role. As we all know, Yamaha RX 100 was a rage among youth in 90s and early 2000s. Framing film’s title after a bike is truly innovative, opine analysts.
Though the film was made on decent budget, makers are spending good sum on promotions. Kartikeya, Payal Rajput played lead roles and Rao Ramesh, Ramki will be seen in crucial roles in the film directed by Ajay Bhupathi and produced by Ashok Reddy Gummakonda. Chaitan Bharadwaj has scored music.
It is to be seen how tough fight will RX 100 give to other films releasing this week!