It was 2009. All parties were busy campaigning for the victory in general elections. Obviously, political leaders were making heated arguments against their rivals. At this juncture, some Yellow Media houses played spoilsport. They intentionally spilled venom on a few political parties. Although they appeared to have temporarily won with their game plan, their strategy appeared to have led state to be divided.
It was 2014. Although, all major political parties were equally responsible for division of state, Yellow Media houses made Congress party as the one and only culprit. Besides, they extended support to useless united AP movement led by AP NGOs, Chalasani and other intellectuals and then AP CM N Kiran Kumar Reddy. Besides, these media showcased BJP as the ray of hope for the people of AP.
It's between 2014 and 2018. Although BJP did nothing to AP state and turned down special category status, Yellow Media has never ever advised TDP to go for an aggressive agitation for SCS. As a result, AP appeared to be the loser not only for getting separated from Telangana but also for missing special category status.
What should Yellow Media do now?: For the welfare of people, Yellow Media should stop supporting political parties on caste grounds. They shouldn't encourage even pseudo intellectuals and their movements. Instead, they should work for people's welfare with sensible journalism.