Star MAA spent a bomb to acquire the rights of Natasimham Nandamuri Balakrishna's historical magnum opus 'Gauthamiputra Satakarni'. On the auspicious day of Ugadi, the film's premiere was broadcasted by the channel.
Leaving a shocker to everyone, GPS carried 5.52 TRPs which resulted huge losses incurred by Star MAA. The film, in fact, was a decent success at the box office. But then, what factors made the movie suffered on small screen? Following are said to be the reasons for the film's failure on TV.
* Prior to the release, an artificial hype on GPS was created by pro TDP channels seeking better mileage to Balakrishna politically.
* And most importantly, GPS was made locking horns with Megastar Chiranjeevi's 'Khaidi Number 150'.
* GPS was kept in news headlines denying permission of 'Khaidi Number 150's pre release event in Vijayawada and Guntur cities.
* Eventually, Sankranthi festival's advantage, competition with 'Khaidi Number 150' and media's unprecedented hype made 'GPS earning respectable shares at the box office.
* When GPS set for television screening, none of the factors above, obviously, helped the film. As a result real strength of the film appeared to have been revealed. Had Balayya and Krish put additional effort, the movie could have become a real magnum opus at the ticket windows.
