Jenda Strategy Positively Working

Nani’s two films ‘Jenda Pai Kapiraju’ and ‘Yevade Subramanyam’ have released on the same day throwing movie lovers into a bit of confusion on which one should they prefer on a festive evening? While ‘JPK’ is locked in cans from more than a year or so waiting for right release time, the makers could not find any right time than to coincide with ‘YS.’ This has definitely affected the trade of ‘Yevade’ and trade reports are clearly showing audiences tilt towards ‘Jenda.’

Little deep into analysis, Nani lost his market in recent times with continuous failures. This made JPK producers to find a strong distributor and ones they got such distribution company, the plans changed abruptly as movie was made to wait long time for release. Going by downfall graph of Nani, they thought of ‘Yevade’ might further damage his market. 

When their calculations are coming true today, the decision to pit ‘Jenda’ opposite ‘Yevade’ seems to be positively working. If at all, ‘Jenda’ would have been delayed by few more months, BO result would have been far more dismal.