Stylish Star Allu Arjun's romantic entertainer, 'Iddarammayilatho' is getting break even or nearing break even in many areas across the state at the end of its two week run. The movie was sold out for Rs.3.25 crores in Vizag area. For two weeks , the movie is collecting around Rs.3.10+ crores share. In West Godavari the movie's rights were sold out to Rs.2.10 crores and in East Godavari it was sold out to Rs. 2.25 crores. In both these areas, the movie is collecting Rs.1.75+ crores and Rs.1.90+ crores respectively at the end of its two weeks run. At the end of its three weeks run, the movie gets break even in above areas, as per the trade.
Sizzling hotties Amala Paul and Katherine Tresa did opposite to Allu Arjun in this movie. Devi Sri Prasad has scored the music of the film. Puri Jagannadh handled the megaphone. Bandla Ganesh Babu produced the movie on Parameswara Art Productions.