Sanjay Reddy, the well known name in media circles is presently heading the network of Gemini channels (Gemini TV, Gemini Music, Gemini News, Teja TV, Navvulu TV and Kushi TV) with the designation of Senior Vice President. For all those related to media, Sanjay Reddy is popular name as he was pivotal in making ZEE Telugu top the TRP listings in recent past working as Chief Operating Officer.
As soon as Sanjay left ZEE Telugu; there has been phenomenal drop in the channels performance and worth of his brilliance is now working in favor of Gemini which is presently the Numero Uno in Andhra Pradesh. With no strong teams presently to serve the tastes of audience, ZEE Head Anuradha and others are scratching their heads strongly for missing their Sanjay.
There has been strong rumor in market that, Sanjay Reddy was disturbed the by the behavior of top management in ZEE National Network for cutting down 25% of the employee salaries in Hyderabad division in the name of recession though his most efficient team has offered a business of more than Rs.200 Crores last year.
Hurt by this injustice; Sanjay along with bunch of his team members left to Sun Network and he is presently one of the highest paid in Southern entertainment industry approximately Rs.1.5 Crore/annum. Hope that Sanjay will succeed in making Andhra Pradesh channels stand top in Indian TRP.