NTR Devara inks record deal

Jr. NTR's star power continues to soar, with his upcoming film "Devara" shattering records even before its release. Reports indicate that the film's digital rights have been snapped up by Netflix for a staggering Rs 150 crore, setting a new high for Telugu films in recent times.

Sources suggest that the inclusion of Bollywood stars Janhvi Kapoor and Saif Ali Khan played a significant role in attracting such a hefty price tag. "NTR's pan-India image, solidified by the success of 'RRR,' combined with the presence of Bollywood stars, broadened the film's appeal and potential reach, particularly in the Hindi market," a source reveals.

The film itself promises an adrenaline-fueled action adventure, with Jr. NTR portraying a character driven by anger. "NTR's brooding intensity and fiery appearance have already created a buzz," the source highlights. "The revelation that he'll be playing two roles – one fearsome, the other full of punchlines and dance – has further heightened anticipation among his fans worldwide."

"Devara" is poised to dominate both the theatrical and digital platforms, presenting a unique challenge for the "Simhadri" star. The film's potential to attract audiences across multiple platforms is expected to push the boundaries of Telugu cinema's global reach and reinforce Jr. NTR's status as a leading force in Indian entertainment.